Lila Peterson

Lila Peterson is the lead tech writer for Get Expelled. She has a passion for technology and all it's potential, and loves to write about the latest developments in this ever-evolving field. She brings her expertise to every article she writes. In her free time, Lila enjoys attending local tech conventions, playing board games with her family and friends, and writing poetry.
Digital Marketing

Assessing the Success of Digital Marketing Campaigns: What Metrics To Use?

Tracking social media engagement can help businesses understand what works best with their target audience. Monitoring email performance provides insights into customer behavior and helps optimize campaigns.  Analyzing advertising campaigns can help businesses optimize their strategies and reach their target audience. Examining SEO rankings is important for understanding how a website performs in search results. […]

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Business Innovation: 5 Trends Every Manufacturing Business Should Follow

Business innovation is creating new and better methods to bring value to the market and drive growth. Automation uses machines and technology to reduce production costs, increase efficiency, and streamline processes. Lean manufacturing techniques focus on reducing waste and increasing customer value. Product Lifecycle Management (PLM) enables centralized production activities with cloud services. Sustainable operations involve green initiatives such

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tablet for smart home

4 Digital Trends to Utilize for Your Modern Home in 2023

Automated home systems simplify daily routines and enhance home functionality. Cloud storage options help free up device space and are cost-effective, scalable, secure, and easily accessible. Wireless charging technologies provide a convenient cord-free way to charge devices and bring style to the home. Flexible storage solutions optimize storage space and can be easily reconfigured. Autonomous

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Employees working in a production line to put together light fittings.

Embracing Technology to Boost Manufacturing Capacity

The manufacturing industry has adapted to technologies to support the demands of the changing market and optimize production capacity.  IoT can detect malfunctions before they become problems, optimize raw material usage and reduce operational costs.  AI/ML enables self-learning algorithms to analyze data and optimize workflows.  Automation reduces human error, improves quality control, and streamlines communication

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Technology: The Cornerstone for Thriving and Growing Communities

• Technology has revolutionized how people connect, enabling access to education, healthcare, and community infrastructure. • Education is made more accessible and of higher quality through e-learning platforms and virtual classrooms. • Healthcare is improved with advanced diagnostic tools, telemedicine facilities, AI-driven treatment plans, and wearable health monitoring devices. • Infrastructure and urban planning are

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How Technology Can Help Prevent Theft in Your Business

• Implement employee tracking software to monitor performance and attendance, reduce labor costs, and detect any discrepancies in work schedules. • Install alarm monitoring systems to alert you of suspicious activity on the premises and in times of other emergencies. • Use Point-of-Sale (POS) systems for automated checkout processes, sales report insights, and security features

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online marketing

5 Unique Tips for an Effective Online Marketing Strategy

Develop a content-driven plan to build trust with your audience and improve search engine rankings. Utilize video marketing to reach a wider audience and promote products/services. Leverage influencers and joint ventures to tap into their network of followers and break into new markets. Engage with your audience through social media participation, customer feedback surveys, and

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