If you are looking to attract more visitors to your website, then you have to make certain that more people know about your brand. To do this, you need to leverage your network, get your ad featured on top websites, and take advantage of many different forms of media. But advertising is the most scalable and quickest way to go about promoting your brand. Here’s how to do it right.
Choose Your Ad Type
In general, you could select from two advert types: display ads and text ads. Display ads, likewise called as banner ads, come in various sizes and shapes and could be successful in getting a potential customer’s attention right from the get-go. Text ads, on the other hand, cost less than display ads and are directed to people looking for specific products or services. Basically, display ads rely on graphics while text ads rely on text.
Make Your Ad Attractive and Tempting
The main goal of your ad is to appeal to as many people as possible. To do that, you need to make certain that your ad could attract your target market’s attention. Create a bold headline to immediately grab the attention of readers and write a tempting proposition to further entice your customer to click on your ad. Tell readers why they must purchase your product or avail of your service by highlighting what they stand to gain if they do. Make them a great offer that doesn’t come with significant risks, such as ‘Try Now, Pay Later’, to boost the chances of readers clicking on your ad and hopefully take you up on your offer.
Learn How to Use Keywords
Search engine optimisation (SEO) is vital to creating ads that would appeal to your specific target audience. To the uninitiated, high-traffic keywords are not the be-all and end-all of SEO, especially if you have a limited budget and want to stand out amongst your competitors. Consider using long tail keywords instead, advises digital marketers and SEO services providers in Melbourne. Do this when creating ads or content since while they might be used less than high-traffic keywords, they’re essentially what people might use when trying to find products or services specific to your brand.
Make an Awesome Landing Page
This should feature content you advertised in your advert. It must encourage people to do specific actions like looking around your website, discovering the features of your products, downloading material, and buying a product. Having a landing page for each of your ads would likewise enable you to keep track of how many people click on your ads and get redirected to your site.
Put simply, if you’re looking to promote your brand or increase its exposure on important sites, you have to create enticing ads and ensure that they’re appropriate, optimised for SEO, and come with a dedicated landing page. This is an immensely reliable way to help you draw more potential customers, keep your marketing budget in check, and ensure your brand’s growth and success.
